Customer Journey

One connected journey from first browse to final enquiry

ADP Car Market Hub does not ship isolated pages. It connects discovery, evaluation, shortlisting and enquiry into one structured native WordPress experience, so visitors keep moving forward and dealers receive context-rich leads.

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Visitor flow at a glance

From discovery to enquiry

A connected path through the native WordPress frontend. Visitors move from the inventory archive into a rich vehicle detail page, build a shortlist with favorites or compare, and send an enquiry that arrives with full vehicle context.

  1. Discover Browse the inventory archive
  2. Evaluate Open the vehicle detail page
  3. Shortlist Save favorites or compare
  4. Enquire Send a context-rich enquiry

Stage 1 · Discover

How visitors discover inventory

The native vehicle archive opens the journey. Filters sit above the results, sorting and view modes are one click away, and every refinement updates the URL so visitors can share or bookmark their search.

Stage 2 · Evaluate

How visitors evaluate a vehicle

A real WordPress detail page brings the vehicle to life with a gallery, structured technical and energy data, equipment, financing context and clear contact actions, all in one consistent layout.

Stage 3 · Shortlist

How visitors save and compare options

Decision support is built into the journey. Visitors can save vehicles to favorites or place them side by side in a compare view, building a shortlist they can return to before contacting the dealer.

Favorites

Save vehicles for later

A heart icon on every card and detail page adds the vehicle to a personal favorites list, persisted across visits.

Compare

Place vehicles side by side

A compare view aligns up to four vehicles across price, specs and equipment, helping visitors choose with confidence.

Stage 4 · Enquire

How browsing turns into an enquiry

When a visitor is ready to act, the enquiry form arrives in context, the vehicle, its key data and the dealer are already attached, so sales teams receive a complete, qualified lead.

Why the journey matters

A connected journey, not a list of disconnected pages

The building blocks below connect each stage so visitors keep moving forward and dealers receive enquiries with full context.

Native discovery surfaces

Archive pages, filters and search results are real WordPress content, bookmarkable, shareable and indexable.

Structured detail review

Every vehicle page presents gallery, specs, equipment and CTAs in the same consistent, scannable layout.

Favorites and compare support

Visitors build a shortlist directly from the archive or detail page, persisted across visits via local storage.

Lead-aware CTAs

Contact dealer, test drive and financing buttons appear at every decision point, ready when the visitor is.

Dealer handoff with context

Vehicle data, visitor message and dealer routing arrive together, so sales follow up is informed from the first reply.

Journey continuity

Favorites, compare lists and saved searches persist, so returning visitors pick up exactly where they left off.

Continue exploring

Where to go next in the showcase

Each stage of the customer journey has its own feature page. Open them in order to see the path in detail.

01 Stage 1 Vehicle Archive Native inventory listing with filters, search, sort and grid or list view, the discovery entry point. 02 Stage 2 Vehicle Detail Gallery, technical data, equipment, energy data and contact CTAs in a consistent vehicle page layout. 03 Stage 3 Favorites A persistent visitor wishlist alongside compare, helping shoppers shortlist before they enquire. 04 Stage 4 Lead Capture How enquiry forms attach vehicle context and route qualified leads to the right dealer for follow up.

See the journey running on a real WordPress site

Return to the Features overview, or dive into the lead capture flow that converts journey intent into dealer enquiries.

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