Analytics

Inventory analytics built for dealership decisions

ADP Car Market Hub turns visitor activity into clear, vehicle-aware insight. Inventory KPIs, top-performing listings, lead signals and engagement events are surfaced in a native WordPress dashboard, so operators can see what is working and act on it.

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Visibility into inventory performance

Analytics that match how dealerships actually work

This is not generic web reporting. Every metric is connected to inventory, listings and lead activity, so operators can see which vehicles draw attention, where shoppers drop off and how stock decisions affect outcomes.

Vehicle-level visibility

Views, inquiries and engagement are tracked per vehicle so operators know exactly which listings are working and which need a price or promotion review.

Operator decision support

Top vehicles, top searches and conversion funnel turn raw activity into actionable signals, pricing, promotion and stock rotation are informed by data.

Native data ownership

All analytics records live inside WordPress under the dealer’s control, with configurable retention and a privacy-first data model.

Inside the analytics screen

What operators see at a glance

The Analytics screen opens with a KPI strip, a period selector and dashboards drawn from real inventory activity. Page-view and BI tracking together cover detail pages, archive, compare, favorites and lead events.

Practical capabilities

The building blocks of a usable analytics layer

Everything operators need to read inventory performance, without leaving WordPress and without depending on an external dashboard.

Inventory KPI strip

Total inventory, new imports, average price, total leads and conversion rate are surfaced at the top of every analytics view, with period-over-period trend.

Top vehicles & top searches

Ranked lists of top-viewed and top-inquired vehicles, plus top filter searches, surface high-interest stock and shopper intent without manual analysis.

Conversion funnel

BI tracking links views, contact opens and lead submissions into a structured funnel so drop-off points are visible and addressable.

Engagement by page type

Detail pages, archive, compare and favorites are reported separately so the role each surface plays in the journey is clear.

Period & retention controls

Choose 7, 14, 30, 90 or 180-day windows. Configure data retention from 7 to 365 days; older records are pruned automatically.

Privacy-first data model

Filter data minimization, jurisdiction selector and an optional CMP consent gate keep tracking aligned with the dealership’s privacy posture.

From data to decision

Two views operators rely on every week

Top-performing vehicles tell operators what to promote. The conversion funnel tells them where the journey is breaking. Together they turn analytics from a report into a workflow.

Top vehicles

See which listings drive inquiries

Vehicles are ranked by views and by inquiries. Operators can spot stock that converts strongly and stock that needs a price or photo refresh.

Conversion funnel

See where shoppers move forward, and where they don’t

BI tracking links archive views, detail views, contact opens and lead submissions into a single funnel, with conversion rates between every step.

Native vs embedded

Native analytics produces data the dealership actually owns

Embedded inventory feeds report what the feed provider chooses to expose. Native WordPress pages create measurable behaviour that belongs to the dealer, and integrates with the rest of the lead and operations workflow.

Native pages · ADP Car Market Hub

Owned, structured, integrated

Data ownership
Dealership
Storage location
WordPress database
Retention control
7–365 days · configurable
  • Per-vehicle views, inquiries and engagement events stored in WordPress.
  • Conversion funnel from archive view through to lead submission.
  • Filter and search behaviour available to inform stock and pricing.
  • Configurable retention and privacy controls under the dealer’s account.
Embedded inventory feed

Reported by the provider, on the provider’s terms

Data ownership
Feed provider
Storage location
Provider platform
Retention control
Defined by provider plan
  • Vehicle behaviour happens inside an iframe or third-party widget.
  • Page-view, search and engagement signals stay with the feed provider.
  • Conversion attribution stops at the boundary of the embed.
  • Reporting depth, retention and exports depend on the provider’s plan.

Continue exploring

Where to go next in the showcase

Analytics connects to inventory, the customer journey, lead capture and market context. Open these next to see how the data layer ties back to the rest of the platform.

01 Source Vehicle Detail Native vehicle pages produce the views, engagement and inquiry events that analytics measures. 02 Behaviour Customer Journey Discovery, evaluation, shortlist and enquiry, the connected flow that the conversion funnel reports on. 03 Outcome Leads Inquiry events feed lead capture, where dealers route, qualify and follow up with full vehicle context. 04 Context Market Insights Pricing context that pairs with inventory analytics to support sales and stock-rotation decisions.

See analytics running on a real WordPress site

Return to the Features overview, explore the broader Analytics & Insights view, or get in touch to see the dashboards on live inventory.

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