Leads
Capture qualified enquiries and route them to the right dealer
Visitors send vehicle-aware enquiries and test drive requests directly from native vehicle pages. Operators manage them from a structured inbox with recipient routing, consent controls, notification templates and optional webhooks, all inside WordPress.
How the lead workflow moves through the site
From visitor action to dealer follow up
Every lead starts on a real vehicle page and travels through the same predictable path. Vehicle context is attached at submission time, the lead lands in a structured inbox, and notifications, routing or webhooks hand it off to the right dealer.
- Vehicle page Visitor opens a native vehicle page and triggers an enquiry or test drive request.
- Vehicle context Make, model, price, stock reference and source URL travel with the submission.
- Lead inbox The lead lands in a searchable, paginated inbox with bulk actions and CSV export.
- Dealer follow up Recipient routing, notification templates and optional webhooks hand the lead off.
On the vehicle page
Frontend capture, tied to the actual vehicle
Visitors take action where the interest is, directly on the vehicle page. Enquiries and test drive requests carry the vehicle context, the consent state and the visitor’s contact details, ready for the dealer.
Inside the WordPress admin
A structured inbox plus the settings around it
Operators work from a single Leads screen: a searchable inquiries table and grouped settings for recipients, form fields, consent, notifications, test drive booking, webhooks and email templates.
Recipient email override
sales@dealer.ch, leads@dealer.ch
Phone field
Message field
Required
Name · Email
Consent checkbox
Privacy page
/privacy
Success message
Thank you, we will be in touch.
Error message
Please try again in a moment.
Enabled
Available days
Window
09:00, 17:00
Slot duration
30 min
New lead webhook
https://crm.dealer.ch/leads
Signature header
X-AS24CI-Signature
Dealer notification
New enquiry: {vehicle_title}
Customer confirmation
We received your message, {name}.
Lead workflow capabilities
The practical building blocks the dealer team uses every day, from the first enquiry on a vehicle page to the dealer follow up and the optional CRM hand-off.
Vehicle-aware enquiries
Every submission carries the vehicle make, model, price, stock reference and source URL so the dealer knows exactly which listing triggered the interest.
Structured lead inbox
A searchable, paginated inbox with bulk actions and CSV export keeps every enquiry and test drive request in one place inside WordPress.
Recipient routing
Override the recipient with one or more comma-separated addresses, or fall back to seller, account and site admin emails, no notification is ever lost.
Consent & privacy controls
Toggle the consent checkbox, link the privacy page and customise success and error messages so visitor data is captured responsibly.
Test drive booking
Define available days, time window, slot duration and blocked dates, visitors book a real appointment that lands in the same Leads inbox.
Webhooks & email templates
Send signed HTTPS POSTs to a CRM, customise dealer and customer email templates with placeholders, and keep WordPress as the system of record.
Why this workflow matters
Lead handling that works for visitors and operators
Two audiences, one connected workflow. Visitors get clear actions on every vehicle page. Operators get structured, contextual leads that arrive ready for follow up.
For visitors
A clear enquiry CTA on the vehicle they are looking at, an explicit consent step and a real test drive booking interface, no guessing, no detours through external forms.
For operators
A single Leads screen, vehicle context attached to every row, a recipient that always reaches the right inbox and an audit trail kept inside WordPress.
Continue exploring
Where to go next in the showcase
The Leads workflow connects directly to the customer journey, the vehicle detail page where enquiries start, the test drive booking flow and the dealer locations behind the routing.
01
Booking
Test Drive Booking
A focused request flow for scheduling test drives, with available days, slot duration and blocked dates.
02
Where leads start
Vehicle Detail
The native vehicle page where the enquiry CTA, test drive button and consent state appear next to the vehicle data.
03
Full path
Customer Journey
The end-to-end visitor path, discover, evaluate, shortlist, enquire, that the Leads inbox sits at the end of.
04
Routing context
Locations
The dealer locations and contact details behind recipient routing and seller fallback chains.
Continue exploring ADP Car Market Hub
Return to the Features overview or explore how test drive booking extends the lead capture flow.